About Better Busing
Better Busing is an insight series focused on how bus and public transport systems operate in practice.
It examines the commercial, operational, and strategic decisions that contribute to network performance, and how those decisions translate into the lived experience of customers.
The series is written for executives, board members, and practitioners across the sector who are responsible for making, evaluating, or governing these decisions.
About Colm
Colm Lynch is a transport executive with nearly 20 years’ experience across the bus, motorcoach, and transit sectors in Europe and North America.
He is Chief Commercial Officer at Peter Pan Bus Lines, responsible for commercial performance, network strategy, pricing, and customer-facing product.
Colm has held senior commercial roles across Coach USA, Coach Canada, and megabus.com, with responsibility for revenue management, planning, scheduling, and customer experience.
He serves as a Director of Bus Átha Cliath (Dublin Bus), and is a member of the Audit, Finance & Investment Committee and the Board Strategy & Sustainability Review Group.
Colm is also a Board member of the National Bus Traffic Association (NBTA) in the United States.
His work focuses on commercial discipline, operational execution, and governance in transport systems.
